Work Experience
Senior Manager, Digital Marketing
Led a team of B2B digital marketers in driving leads, pipeline, and revenue through paid and organic channels (SEO, PPC, and ABM); Directed campaign strategy, planning, budgeting, reporting, and execution of campaigns and programs that increased conversions and improved cost-efficiency; Revamped internal team processes and mentored individuals to grow their careers.
Senior Manager, Digital & Integrated Marketing
Led the Integrated & Performance Marketing team for Expedia's B2B platform — standardizing planning, activation, and reporting across owned, earned, and paid channels; Refined the GTM framework and delivered insights to senior leaders through quarterly business reviews.
Senior Enterprise Marketing Manager
Shaped strategy and led execution of B2B marketing programs driving awareness, acquisition, and adoption of new enterprise-level software; Partnered with sales, customer success, and demand gen on enablement, positioning, and messaging that turned technical capabilities into clear customer benefits.
Senior Global Customer Lifecycle Marketing Manager
Built and ran a global B2B customer lifecycle program driving adoption, retention, and lifetime value through scaled engagement with thousands of clients; Led the customer advocacy program — references, speakers, case studies — and produced thought leadership content that became sales' highest-value asset.
Client Success Strategist
Managed ~50 enterprise clients ($3M+ annual revenue), partnering with sales on renewals and upsells while advising clients on maximizing platform success; Led executive business reviews to align on goals, KPIs, and recommendations that demonstrated value.
Director of Customer Success
Led a team of client success strategists through coaching that drove a 15% lift in NPS; Pioneered a new conversion optimization service — personas, UX audits, user testing — that grew to 30% of agency revenue in six months, while owning retention on pitches and RFPs.
Client Success Strategist
Composed strategy and oversaw SEM programs for the agency's largest portfolio of clients, project-managing a team of SEO, PPC, and analytics specialists; Generated $180K+ in additional annual revenue through upsells in the existing base.
Digital Marketing Consultant
Guided 100+ small businesses and startups in expanding their online presence through web development, content, SEO, paid media, and CRO; Designed and delivered the company's first online training program — webinars, demos, instructional content — at scale.
Expertise
Customer Marketing
Engaging existing clients across the customer lifecycle through scaled, targeted programs that drive adoption, retention, and expansion.
SEM
Driving qualified traffic and pipeline through SEO, PPC, and paid social campaigns optimized for search intent, audience targeting, and ROI.
Client Success
Partnering with clients to maximize value, hit their goals, and grow accounts through ongoing strategic guidance and executive business reviews.
Conversion Rate Optimization
Elevating site performance through landing page optimization, A/B testing, and UX improvements to turn more visitors into qualified leads.
Content Development
Planning and producing thought leadership, case studies, and campaign assets that engage audiences at every stage of the buying journey.
Copywriting
Crafting clear, on-brand copy across web, ads, email, and sales collateral that connects with audiences and compels action.
Customer Advocacy
Building scalable programs and mobilizing advocates to amplify value, strengthen feature and product adoption, and convert opportunities into new business.
Sales Enablement
Equipping sales and customer success teams with the messaging, tools, and content they need to engage prospects, advance deals, and close revenue.
Product Marketing
Shaping positioning, messaging, and go-to-market strategy that translates product capabilities into clear customer benefits and competitive advantages.
Reporting and Analytics
Collecting and translating data into actionable insights and dashboards that guide strategy, track KPIs, inform stakeholders, and prove marketing ROI.
CRM & Marketing Automation
Architecting CRM workflows, lead scoring, and automated nurture programs that align sales and marketing and scale personalized outreach.
Design
Crafting visual assets — landing pages, ads, email templates, and campaign creative — that bring brand and messaging to life.
Web Development
Building high-converting websites and landing pages with HTML, CSS, and WordPress that align brand, UX, and performance goals.
AI Prompting
Engineering prompts with LLM tools to develop content, write code, evaluate data, improve internal processes and tools, and produce other work with more efficiency.
Technology & Platforms
Google Workspace
Microsoft 365
Google Analytics
Google Ads
Salesforce
HubSpot
WordPress
Claude
ChatGPT
Data Studio
Confluence
Jira
Photoshop
Canva
Figma
Slack
LinkedIn Ads
Meta Ads
6sense
Marketo
Trello
Asana
Salesloft
ClickUp
Airtable
G2
Semrush
Education
University of Texas at Austin
Minor in Business Foundations
About
I'm a marketing strategist who thrives at the intersection of strategy, execution, and collaboration. Over the past 15 years, I've worked across nearly every stage of the customer journey.
That breadth has shaped how I approach marketing today: as a connected ecosystem where every touchpoint contributes to a better customer experience and drives business growth.
Over time, my role has evolved from executing campaigns to shaping strategy, building and scaling programs, leading teams, and partnering across functions to turn ideas into measurable outcomes.
I do my best work connecting the dots between customer needs, business goals, and execution—shaping both the vision and the path to achieving it.
I'm most energized by open-ended challenges—where I have the freedom to ask questions, challenge assumptions, uncover opportunities, collaborate with others, and build something better.
One of the most rewarding parts of my work is helping others succeed. I enjoy mentoring teammates, communicating a vision, bringing people together, and giving them the clarity and confidence to do their best work.
Curiosity has been a constant throughout my career. Whether I'm exploring new technology, refining a process, gaining a new perspective from a teammate, or taking on work outside my job description, I'm always looking for ways to learn, apply new ideas, and contribute.
What keeps me interested after 15 years is simple: there's always another problem to solve, another customer to understand, or a better way to do something. That's what makes this work so fulfilling.
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